Image credit: www.dailymail.co.uk
Recently a Brazilian-based agency found a unique way of creating an advertising campaign that warns the mothers-to-be about the ill-effects that their eating and drinking habits can have upon their unborn child. The disturbing advertisements show young babies nursing on painted breasts that are made to appear like different kinds of junk treats.
The ad agency Paim created it for Brazil’s Pediatric Society of Rio Grande (SPRS), with the tagline reading, “Your child is what you eat.” It makes quite a jolting need to think that mothers could cause harm to their little babies by taking poor or unhealthy diets.
The tagline is also followed by a warning that reads, “’Your habits in the first thousand days of [your child’s life] can prevent your child from developing serious diseases.”
One of the images shows a baby nursing on a breast painted to a show a huge cheeseburger on it, while the other shows a baby suckling on a breast depicted with doghnuts and fountain soda.
Image: credit: www.dailymail.co.uk
Image: credit: www.dailymail.co.uk
Image: credit: www.dailymail.co.uk
Incidentally in a study carried out by the Baylor College of Medicine, it was observed that healthy food habits of pregnant women could lead to giving birth to babies that have developed a gene variant that suppresses tumors. On the other hand, if a pregnant woman takes in healthy nutrition, the immune system of her baby will have less likelihood to trigger the cancer-fighter gene variant.
However, the ad campaign has also received some criticism. Apprently the researchers in the abovesaid study, in order to assess the impact of starvation in pregnancy, drew comparison between Gambian women who got pregnant when there was ample food with those who conceived when the food supply was scanty. They figured out breastfeeding was in no way related to the study at all. Therefore talking about the study in relation with the ad campaign has not gone down well with some.
Others have also criticized the ad as detering women from breastfeeding. They have regarded it as a negative way to promote breastfeeding as they have opined that by painting healthy foods on the nursing breasts, one could promote a healthy breastfeeding campaign.
