
Image Credit: Tedibar
Most parents may not be aware of this: A baby’s skin may look soft and smooth but beneath the surface, it’s still developing. One of the most important parts of the development is the skin barrier, scientifically known as the stratum corneum. This thin outermost layer is the body’s first line of defence. It helps to lock in moisture, regulates transepidermal water loss (TEWL) and protects the skin from everyday irritants, allergens and microbes.
Compared to the adult skin, infant skin is thinner and still developing, which may make it more susceptible to moisture loss and dryness. As the skin continues to develop through the early years, supporting its natural moisture barrier becomes an important part of your baby’s everyday skincare.

Healthy skin isn’t just about what’s on the surface, it’s about what holds it together. Ceramides are naturally occurring lipids that make up nearly 50% of the skin barrier. Working alongside cholesterol and fatty acids, they create a protective lipid matrix that that helps maintain moisture within the outer skin layer .
Because a baby’s skin barrier is still maturing, using a cleanser formulated with ceramides may help support the skin’s natural moisture barrier.
Now, supporting this barrier isn’t only about maintaining it, it’s also about keeping delicate skin comfortable. And Allantoin is a well-recognised skin-conditioning ingredient commonly used in moisturising formulations. It helps support a smooth, soft skin feel after cleansing

Another important ingredient in baby skincare is Vitamin E, a naturally occurring antioxidant. It provides antioxidant and skin-conditioning support while helping maintain softness. When combined with barrier-supporting ingredients like ceramides, it may complement the formulation’s skin-conditioning benefits helps leave the skin feeling soft and nourished after bathing.
Keeping this science in mind, we designed the new Tedibar CeraMax Head-to-Toe Body Wash

Its formulation is enriched with Triple Ceramides (Ceramide 1, 3 & 6-II) lipids that closely resemble those naturally found within the skin barrier to help maintain the skin’s natural barrier and hydration. The addition of Allantoin & Vitamin E helps to soothe and calm your baby’s skin.
Its convenient pump format also makes bath time easier for parents, allowing quick, fuss-free cleansing without compromising on gentle care.

For parents who prefer a bathing bar, the Tedibar CeraMax Bathing Bar, enriched with triple Ceramides 1,3 and 6-II, Vitamin E & Allantoin which helps to protect natural skin barrier. It improves skin hydration by up to 26%* leaving skin feeling moisturised and soft after bathing. Vitamin E and Allantoin soothe & calms baby’s skin.
Because moisturised skin starts at BATH TIME. #LockinMoisture with Tedibar CeraMax.
* When used as directed for 15 days (based on instrument analysis), results may vary depending on person to person
Choi EH. Skin Barrier Function in Neonates and Infants. Allergy Asthma Immunol Res. 2025 Jan;17(1):32-46. doi: 10.4168/aair.2025.17.1.32. PMID: 39895601; PMCID: PMC11791375.- Telofski LS, Morello AP 3rd, Mack Correa MC, Stamatas GN. The infant skin barrier: can we preserve, protect, and enhance the barrier? Dermatol Res Pract. 2012;2012:198789. doi: 10.1155/2012/198789. Epub 2012 Sep 4. PMID: 22988452; PMCID: PMC3439947.
- Marty O. Visscher, Ralf Adam, Susanna Brink, Mauricio Odio, Newborn infant skin Physiology, development, and care, Clinics in Dermatology, Volume 33, Issue 3, 2015, Pages 271-280, https://doi.org/10.1016/j.clindermatol.2014.12.003
- Feingold KR, Elias PM. The role of ceramides in the disruption of the cutaneous permeability barrier, a common manifestation of skin disorders. J Lipid Res. 2024
- Aug;65(8):100593. doi: 10.1016/j.jlr.2024.100593. Epub 2024 Jul 11. PMID: 39002948; PMCID: PMC11348431.
- Crous C, Pretorius J, Petzer A. Overview of popular cosmeceuticals in dermatology. Skin Health Dis. 2024 Feb 7;4(2):e340. doi: 10.1002/ski2.340. PMID: 38577050; PMCID: PMC10988741.
Disclaimer: This content is for general awareness only and not intended to be specific medical advice, diagnosis or treatment. Please consult your healthcare practitioner for further guidance.
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