As the world experienced a drastic transformation in its lifestyle comprising their working formats, eating and living habits, socialising, travelling etc., one of the most affected communities of the pandemic was the Indian woman.

Post COVID-19, her day was dictated by household work, including kids in some cases, as well as balancing professional work in the case of working women. In the attempt to manage all the aspects well, she resorted to several changes and negotiations, in her life and working style.

DMC Insights, MomJunction and HerHQ Media present to you “Demisstifying Her Pre Vs. Post COVID-19 Behaviour” report, where we delve deeper into understanding the connection between COVID-19 and the changes in women’s lifestyle that will influence their purchase decisions.